Like having a book on the New York Times bestseller list, many independent designers can credit a single design as a catalyst of positive momentum for their studios. Be it press coverage, awards or placement into pop culture relevance, wide acclaim for a new piece is as rewarding as it is informative.
While clever design choices in the studio lead to these break-out pieces, it’s the choices made after recognition that are often the most interesting and poignant. Some choose to ride the momentum full steam ahead, capitalizing on familiar work that has proven successful, while others take their new found success and go against what is expected, trying something new.
Regardless of the direction taken, there’s no question that this initial breakthrough has a profound impact on the future of these designers and celebrating these firsts, supports their growing careers and evolving work.